Yeliana

For Greeicy's 'Yeliana' project, we crafted a brand identity that captures the essence of a cunning alter ego, giving the artist the latitude to delve into her more enigmatic and darker facets. Embracing the raw and eclectic spirit of collage as our primary design motif, we employed analogue techniques to curate a distinct aesthetic. This tactile approach has been meticulously applied to all visuals of the project, ensuring a cohesive and immersive experience that reflects Yeliana's complex narrative and Greeicy's artistic evolution.

A woman with curly hair wearing a black shirt with red writing, looking over her shoulder. The background is light with gives a slightly blurred effect, with some rainbow and light effects.
Handwritten poster in Spanish for two shows, a concert by Greeicy and Yolanda in Bogotá at Movistar Arena on October 20, 2023.
Colorful collage of posters advertising a live show by Yelinna Greecy at Movistar Arena in Bogotá on October 20, 2023, featuring multiple images of Yelinna Greecy in various poses.
Three models wearing graphic T-shirts. The first model is a woman with shoulder-length dark hair, wearing a white T-shirt with large black text, and denim shorts. The second model is a man with short hair, wearing a white T-shirt with a black graphic on the chest. The third model is a woman with a back view, wearing a beige T-shirt with black text on the back and pink handwritten annotations pointing to the text and a figure on the shirt.
A young woman with long brown hair wearing a black T-shirt with a distorted, shiny text design on the front.
A young woman with long wavy black hair, hoop earrings, and layered necklaces, wearing a white oversized T-shirt with a collage of a woman with short hair and the word 'Yeluwawa' in pink script, and black shorts, standing against a plain white background.